Monday, July 7, 2008

Mango Tango.










The greatest deal I found today was two Odwalla drinks for five bucks at Publix. My favorite one is Mango Tango but the second best would have to be Superfood.

One of the most popular public relations success stories we learned at USF was the Odwalla case study. In 1996 there was an E. coli outbreak in Odwalla drinks on the West Coast. The outbreak caused the death of a toddler and over 60 illnesses. Three years after a $6.5 million recall, this company bounced back by winning an award for best independently owned business.

I remember hearing that story right after drinking a delicious Blueberry B Monster and still thinking,"It still tastes delicious!"

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